{"id":60824,"date":"2022-02-21T15:46:32","date_gmt":"2022-02-21T15:46:32","guid":{"rendered":"https:\/\/www.afinox.com\/macelleria-rossetto\/"},"modified":"2025-04-04T10:26:56","modified_gmt":"2025-04-04T10:26:56","slug":"macelleria-rossetto","status":"publish","type":"post","link":"https:\/\/www.afinox.com\/en\/macelleria-rossetto\/","title":{"rendered":"Rossetto Butcher Shop"},"content":{"rendered":"<div  class='avia-video av-l0gkbdl5-dc1848885ab5a940db296d823661f36b avia-video-16-9 av-lazyload-immediate av-lazyload-video-embed '  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=MXOCbZ555L0'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Afinox - Macelleria Rossetto\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/MXOCbZ555L0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-kzww3z19-7e52978bf7ff9f19a77b47a33bceeabc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p class=\"p1\">A family-run butcher business where <span class=\"s1\"><b>quality, advice and attention to the customer<\/b><\/span> go hand in hand: the Rossetto Butcher Shop in Piove di Sacco is all this and much more.<\/p>\n<p class=\"p2\">We met with the owner Federico and his wife Sonia to understand how Afinox technology has totally revolutionised their management of internal processes, allowing their business to evolve over time thanks to the <span class=\"s1\"><b>improvement of production flows.<\/b><\/span><\/p>\n<h3 class=\"p3\"><b>How did the business start? Tell us a bit about its history and evolution.<\/b><\/h3>\n<p class=\"p1\">Rossetto Butcher Shop was founded in 1972 and subsequently evolved into a gourmet business. We will be celebrating<span class=\"s1\"><b> our first 50 years <\/b><\/span>soon.<\/p>\n<p class=\"p1\">In 1972, my father opened the shop in Piove di Sacco, which he then transformed into a larger and more structured business. It was a period of ups and downs, during which we went through various vicissitudes: from competition with large retailers, to mad cow disease.<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>In 1988, we expanded the old butcher shop and created a new one.<\/b><\/span> In 1991, I joined the family business: I was only 15 years old and now I have been tirelessly trying to satisfy my customers for 32 years.<\/p>\n<p class=\"p1\">Over the years, we have had <span class=\"s1\"><b>to conform to various trends<\/b><\/span>, and this has led us to transform our butcher business into <span class=\"s1\"><b>Gastronomia Rossetto<\/b><\/span>. In this evolutionary phase, my wife Sonia helped me a lot, together with my brother and my mother.<\/p>\n<p class=\"p1\">In 2011, we took over the ownership of the butcher shop and last year we created the largest workshop where we <span class=\"s1\"><b>process meat and cold cuts.<\/b><\/span><\/p>\n<p class=\"p2\">Today the Gastronomia is managed by Sonia, while I manage the purchases of the primary commodity, from the birth of the animal <span class=\"s1\"><b>to the cooked and over-the-counter product.<\/b><\/span><\/p>\n<p class=\"p3\"><b>Are you working alone today or is someone helping you?<\/b><\/p>\n<p class=\"p1\">Rossetto Butcher Shop has 5 employees working here every day in addition to myself, my wife and my father who gives us a hand every day.<\/p>\n<p class=\"p2\">It is unbelievable to think that from 2011 to today <span class=\"s1\"><b>we have gone from 3 employees to 8<\/b><\/span>! In this phase of transition, we have been helped by technology, which has given us a crucial boost to grow as a big family and work together to meet the ever more demanding needs of the customer.<\/p>\n<h3 class=\"p3\"><b>What benefits does Rossetto Butcher Shop have to offer compared to its competitors, and what advantages do you have over large retailers?<\/b><\/h3>\n<p class=\"p1\"><span class=\"s1\"><b>Quality, professionalism and also customer relations<\/b><\/span>, advantages that large retailers do not offer, instead just delivering the finished package. We recommend the best product for the tastes of our customers and their eating habits, for example if they have intolerances or have celiac disease.<\/p>\n<p class=\"p2\">We know our customers and immediately understand what type of product to offer them. It is not just a finished product: if you have food problems such as <span class=\"s1\"><b>celiac disease<\/b><\/span>, we take care to follow the entire production process, or to offer the customer an alternative to choose from, such as <span class=\"s1\"><b>vegetable burgers<\/b><\/span> for vegetarians, pastries with vegetables, etc.<\/p>\n<h3 class=\"p3\"><b>Can you tell us how your usual workflows are organised and how Afinox machines fit in?<\/b><\/h3>\n<p class=\"p1\"><span class=\"s1\"><b>Our production cycle is divided into several steps.<\/b><\/span> Every week has its rotation, starting from Monday, the day on which we take orders from suppliers and start with the production of meat, fish and vegetables, which are then transformed and processed.<\/p>\n<p class=\"p1\">Lasagna is produced on Monday morning, once the meat is blast chilled and packaged it will be used to roll out the lasagna. Once ready, it will then be vacuum packaged in a modified atmosphere, and then delivered to the customer.<\/p>\n<p class=\"p1\">On Tuesday, we start the <span class=\"s1\"><b>production of vegetables and fish<\/b><\/span>, on Wednesday the grilled meat for the local market, and on Thursday fish again.<\/p>\n<p class=\"p1\">Ever since my wife and I took over the business, we&#8217;ve thought about expanding the scope of wholesale supply. So we thought of creating a new business by putting ourselves at the service of some retailers,<span class=\"s1\"><b> thus managing to get the most out of the business and repay the investments.<\/b><\/span><\/p>\n<p class=\"p1\">Today, we process large amounts of goods: about 30-40 kg of hash per week, 50 kg of fish, 80-90 kg of vegetables, and 150 kg of meat per week.<\/p>\n<p class=\"p1\">To give an example with a Cotechino: the process of preparing it, bagging it and cooking it in a vacuum bag are difficult. However, thanks to <a href=\"https:\/\/www.afinox.com\/cook-and-chill\/\"><span class=\"s1\">1Hundred<\/span><\/a>, a single instrument has given us<span class=\"s1\"><b> a valid ally for cooking, maintenance and packaging.<\/b><\/span><\/p>\n<p class=\"p1\">The product remains inside the chamber, cooked when raw, then the water cools, which remains gelatinous, to be then used immediately.<\/p>\n<p class=\"p2\">This eliminates the risk of burns and the problem of water disposal. In this way, there is no damage to the kitchen and workshop.<\/p>\n<h3 class=\"p3\"><b>How has your everyday life changed with the use of technology and how do Afinox products fit into your everyday life?<\/b><\/h3>\n<p class=\"p5\"><span class=\"s2\">Technology has helped us mainly in the<\/span><b> management of the production phases. <\/b><\/p>\n<p class=\"p1\">Often, we start production at night or when we are not physically present in the shop: it is particularly at those times that the machines come to our aid to optimise downtime.<\/p>\n<p class=\"p1\">Thanks to Afinox technology, when we get to work we find the product already cooked and chilled, ready to be packaged by our staff. All this translates into a considerable advantage in terms of management and in terms of preservation of the product.<\/p>\n<p class=\"p5\"><span class=\"s2\">For this reason, <\/span><b>thanks to Afinox I understood that a blast chiller is not necessary, it is ESSENTIAL for the following reasons:<\/b><\/p>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s3\"><b>No build-up of bacteria, <\/b><\/span><\/li>\n<li class=\"li6\"><span class=\"s3\"><b>lengthening of the shelf-life of the product, <\/b><\/span><\/li>\n<li class=\"li6\"><span class=\"s3\"><b>total guarantee of the wholesomeness of the product and WITHOUT the use of PRESERVATIVES<\/b><\/span><\/li>\n<li class=\"li6\"><span class=\"s3\"><b>minimum weight decrease (if product is baked in the oven it decreases by 20%, with infinity 10% less)<\/b><\/span><\/li>\n<li class=\"li6\"><span class=\"s3\"><b>reduction of consumption costs due to the low temperature,<\/b><\/span><\/li>\n<li class=\"li7\"><span class=\"s3\"><b>reduction of manual work: a machine that both cooks and chills, the operator does not need to be physically present. <\/b><\/span><\/li>\n<\/ul>\n<h3 class=\"p3\"><b>Why did you choose these blast chillers?<\/b><\/h3>\n<p class=\"p1\">Since we discovered <a href=\"https:\/\/www.afinox.com\/infinity-2\/\"><span class=\"s1\">Infinity<\/span><\/a> we have found <span class=\"s1\"><b>a new reality with extraordinary benefits<\/b><\/span> in terms of product preservation.<\/p>\n<p class=\"p1\">This machine gives us the opportunity to create large quantities of product and store as much of it as is possible. In addition to the product itself, we can also cut down on times.<\/p>\n<p class=\"p1\">Finally, cooking with Infinity allows us to obtain<span class=\"s1\"><b> greater healthiness, more taste<\/b><\/span> and a raw part of the product transformed by the blast chilling.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzwxawov-0759f1d90c9bfde7c576f6e31da0ff0b\">\n.avia-image-container.av-kzwxawov-0759f1d90c9bfde7c576f6e31da0ff0b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kzwxawov-0759f1d90c9bfde7c576f6e31da0ff0b av-styling- avia-align-center  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-60263 avia-img-lazy-loading-not-60263 avia_image' src=\"https:\/\/www.afinox.com\/wp-content\/uploads\/2022\/02\/MAIN_Rossetto-1.00_43_04_18.Immagine002-1-1.jpg\" alt='macelleria rossetto' title='macelleria rossetto'  height=\"572\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.afinox.com\/wp-content\/uploads\/2022\/02\/MAIN_Rossetto-1.00_43_04_18.Immagine002-1-1.jpg 1000w, https:\/\/www.afinox.com\/wp-content\/uploads\/2022\/02\/MAIN_Rossetto-1.00_43_04_18.Immagine002-1-1-300x172.jpg 300w, https:\/\/www.afinox.com\/wp-content\/uploads\/2022\/02\/MAIN_Rossetto-1.00_43_04_18.Immagine002-1-1-768x439.jpg 768w, https:\/\/www.afinox.com\/wp-content\/uploads\/2022\/02\/MAIN_Rossetto-1.00_43_04_18.Immagine002-1-1-705x403.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un\u2019attivit\u00e0 a gestione familiare dove qualit\u00e0, consulenza e attenzione verso il cliente vanno a braccetto: tutto questo e molto di pi\u00f9 \u00e8 la Macelleria Rossetto di Piove di Sacco. Leggi la sua storia!<\/p>\n","protected":false},"author":2747,"featured_media":60254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[],"class_list":["post-60824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referenze-en"],"_links":{"self":[{"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/posts\/60824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/users\/2747"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/comments?post=60824"}],"version-history":[{"count":2,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/posts\/60824\/revisions"}],"predecessor-version":[{"id":78567,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/posts\/60824\/revisions\/78567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/media\/60254"}],"wp:attachment":[{"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/media?parent=60824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/categories?post=60824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afinox.com\/en\/wp-json\/wp\/v2\/tags?post=60824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}